Where Art Meets Stitch: Tracey Sims Brings Her Signature Style to The Handmade Collective

May 29, 2025
Posted by Shahid Rasool

If you’ve ever wished your stitches could tell a story, or your embroidery could bloom like a garden, you’re going to love Tracey Sims.

Hailing from the sunny shores of Queensland, Australia, Tracey is an award-winning artist, designer, and educator whose work dances between fine art and textile craft. With a paintbrush in one hand and a needle in the other, she brings florals, birds, and botanicals to life in projects that are as joyful as they are jaw-dropping.

Her creative journey has taken her across the globe, from classrooms in Ireland to quilt festivals in the U.S. It has brought her exciting collaborations, like her longtime partnership with Urban Zündt of Zündt Design. Together, they transform Tracey’s hand-drawn and painted artwork into stunning embroidery collections that add elegance and charm to any project.

But don’t let all those awards and international shows fool you, Tracey’s style is approachable, innovative, and full of playful possibilities. She’s known for blending mediums, experimenting with fabric and thread, and inviting others to do the same. Whether you’re a painter, a stitcher, or a curious creative, Tracey’s work proves there’s no limit to what handmade can be.

Join us at The Handmade Collective this June and get inspired by Tracey’s vibrant, nature-filled world, where every petal, wing, and stitch tells a story.

What to Expect: Mastering Machine Embroidery – Threads, Stabilizers & Artistic Enhancements

Step into the enchanting world of machine embroidery with Tracey Sims as your guide. With her, technical mastery meets painterly expression. In this illuminating session, Tracey unveils the secrets behind embroidery that doesn't just decorate, but dazzles - stitch by stitch, thread by thread.

Here’s what you’ll explore:

Thread Alchemy - Discover how to choose and combine threads for maximum impact, including the lustrous charm of metallic threads in 50wt and 60wt, perfect for adding shimmer and dimension to your work.

The Art of Stabilizing -Say goodbye to puckers and frustration. Tracey shares how to select and use Swiss-crafted Zündt Design stabilizers that support your stitches like a canvas supports a painting.

Precision in Motion - See how Swiss-digitized designs make embroidery feel effortless, with clean lines and perfect stitch paths that take the guesswork out and let your creativity shine.

Colour Wash Wonder - Learn how Tracey’s unique colour wash technique brings a soft, painted look to your embroidery—blending brushstrokes and stitches to create texture, depth, and beautiful movement in every piece.

Exclusive Offer from Tracey Sims-Paterson at Zundt Design:
On Demand Online “Christmas in July” Classes - use Coupon Code: CHRISTMAS to save 20% off through June 30, 2025.

Choose from the following Classes & Designs: